About
We are CIRCULAR WAVE – a boutique label and artist & label service for ROCK / METAL / ALTERNATIVE artists.
After years of working within the major label system, we observed a clear shift in the music industry: distribution has become increasingly focused on quantity over quality. But true art doesn’t follow fast-food logic. Artists are not products — remove the art from artist, and the meaning is lost.
At CIRCULAR WAVE, our vision is to build a focused, efficient platform for Rock, Alternative, and Metal — one that creates real synergies across music, visuals, and culture, and turns releases into complete artistic experiences.
We work closely with our artists to develop distinctive identities, aesthetics, and signature sounds, with a clear emphasis on longevity rather than short-term hype. At CIRCULAR WAVE, artists don’t have to sell out to move forward. Instead, they receive full focus and tailored support, powered by a flexible, international network of trusted partners.